Mickey Clark in the Standard picks up on a JP Morgan report on the newspaper market which has slashed their target price from 480p to 125p (it dropped today to 119p).
The move forms part of a review of UK newspaper industry in which it says comparisons with the United States suggest worse is yet to come. JPMorgan points out the cyclical downturn is clear, noting weakening consumer spending will probably hurt all advertising categories this year and next year may be just as bad, if not worse.
And the point of this: it’s what happens when cyclical change clashes with structural change – creating the hardest background for transition of all.
Full story: Trinity Mirror hit amid gloom on newspapers
Filed under: Media
